Herbal & Mineral Toothpaste for Dry Mouth Relief, Vegan and Cruelty-Free

For 100 years, we have focused on a simple idea: when you put incredible in, you get incredible out. Inspired by New Zealand nature and the incredible nature of the human body, we are motivated to work on new ideas that build on a hundred years of knowledge and naturopathic wisdom, creating incredible products to support your everyday health and wellness.

Today, we're pleased to invite you to experience our specially formulated toothpastes, designed to assist in neutralizing plaque acids and maintain teeth that are not only clean but also brilliantly bright. Our baking soda toothpaste is meticulously crafted with the purest naturally derived ingredients, ensuring a vegan, vegetarian, and cruelty-free formula.

Infused with anise and an invigorating blend of eucalyptus oil, menthol, and peppermint oil, our baking soda toothpaste offers a refreshing and mild mint flavor, effectively freshening breath. For those seeking additional benefits, we also offer a range of specialized toothpastes, including our Whitening Toothpaste, Propolis Toothpaste, Lemon Toothpaste, and Kids Toothpaste.

All our toothpastes are naturally brightening and remove plaque, while also naturally freshening breath. They are vegan friendly, fluoride and SLS free, and made with clean, cruelty-free ingredients that are NATRUE certified natural.

We take great pride in our commitment to ethical practices, ensuring that no animal testing is ever conducted on our products. Visit our store to explore the full range of our incredible toothpaste offerings, and discover the transformative power of putting incredible in.

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